Digital: Video Campaign

Company: GCI Digital Imaging | Collaboration with Electronics for Imaging (EFI)

Project: When EFI invited my client, GCI, to be featured on their website and Youtube channel as a spotlighted business, we got to work.

EFI provided the questions, and I was in charge of scripting the GCI team’s responses, orchestrating the interview’s question and answer flow, and streamlining the day-of events during video production.

Outcome: My client was highlighted as a top trade printer in their industry, by a very reputable brand (Vutek/EFI), who marketed their products, services, and competitive advantage to a large audience within the print industry.