Digital: Email Welcome Series
Company: GCI Digital Imaging
Project: Create a Welcome Series for contacts that opt-in to monthly newsletter on gci-digital.com
Automated Evergreen Funnel Layout:
Email #1: Sent day of opt-in; Includes welcome offer
Email #2: Sent 2 days later; Includes offer and testimonial
Email #3 : Sent 5 days later; Includes deep benefits and last call offer (urgency)
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Email #1
Subject Line: Welcome! Get your 20% code inside
Snippet: Code redeemable at gci-digital.com
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Email #2
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Email #3
Subject Line: Last chance for 20% off! You’ve only scratched the surface…
Snippet: Use code ‘Welcome20’ online
