Print: Direct Mail (Spec)

Company: Campbell’s Soup

Project: Campbells’ struggled to position their products as being more than just soup. Their goal - targeting busy mothers needing healthy, fast, and inexpensive meal options - was to get this demographic to apply coupons in-store and try dinner recipes that include Campbell’s’ soup as an ingredient.

This Direct Mail piece, — sent to mothers aged 28-40, — has a visual emphasis on the importance of family meals, and copy that breaks down the steps to cultivating a healthy, fast, and inexpensive meal time using Campbell's products.

Graphic Designer: Mamee Salzer; Owner of Made by Mamee