Digital: Email Ad (Spec)

Company: Macy’s

Project: Macy’s had difficulty resonating with their male audience, when it came to fall clothes. This email is a targeted message to men (aged 28–45, household income >50k) to inform them of their annual fall sweater event.

This email — visually cohesive with Macy’s branding — replicates Macy’s promotional tone and, without being wordy, gives the reader specific instructions on how to get to Macy’s, when to go, and what to look for. This all starts with a benefit-focused subject line that gets the reader to open!

Objective: Increase foot traffic and revenue during sale period.  

Graphic Designer: Betty K; Betty K Design