Digital: Email Press Release

Company: GCI Digital Imaging

Project: This Press Release GCI’s newest toy focuses not on the machine, but instead the deep benefit to their audience — a faster turnaround time and enhanced quality — starting with the subject line “Your Graphic Solutions Just Got Faster”.

Also included: application tips, helpful features, and a direct call to action for readers to order online on GCI’s ecommerce site.

Objective: Increase awareness regarding the newest piece of equipment they had purchased for their wholesale sign and graphics business.